Strategic Marketing

Management & Technology Department
Division of Programs in Business
Fall Currently In Session


This graduate course provides a thorough understanding of the strategic marketing process, from analyzing customer needs, to developing products and services, integrated communications, taking them to market, order fulfillment, and successfully managing customer relationships. Topics include the marketing mix and the holistic marketing concept, marketing research and forecasting, environmental analysis, market segmentation, customer relationship management, brand equity, managing marketing programs, integrated marketing communications, online marketing, and return on marketing investments. In this course, students explore and analyze marketing strategies that are integrated across the organization and its customer touch points, the communications mix across distribution channels, and the customer lifecycle. They also learn how to optimize the core processes of the value chain, analyze the competitive environment, develop and execute an integrated marketing communications mix, and formulate and implement marketing strategies for acquiring and retaining customers.

Social Media Community Management

Self-Paced with Individualized Instruction
Open to the Public / No Application Necessary
100% Online
Click for Details

Sign-up for our online class, open to the public! Learn how to use Social Media Community Management to help your business! No application is necessary.

Social media community management is the most visible element of social media engagement. Community management involves monitoring conversations across platforms, acting as the active voice to the community, and implementing content and strategy across platforms. This course will provide insight into how community management works and how it differs from social media participation. Also, learn best practices for maintaining a strong social media presence.

YOU'LL WALK AWAY WITH

• Knowledge of how community management works and how it differs from social media participation

• Best practices for maintaining a strong social media presence

Thank you so much to the team at NBCUniversal for inviting me to speak at the “Creative Workshop” for Marketing & Content Partnerships for the NYC + LA teams. What a wonderful experience!! i truly loved the great energy, warmth, and your participation. Thank you kindly.

Thank you so much to Talon Outdoor / Talon America for the opportunity to design the video billboard takeover (above) that appeared in Times Square at the iconic New Year’s Eve ball drop location in the heart of New York City.

DIGITAL MARKETING + DESIGN SERVICES

I truly love helping businesses with their advertising, marketing, branding, website design, graphic design, digital marketing, social media, display advertising, print, marketing materials, strategy, analytics and much more. Each business has specific needs and I believe in tailoring services to your situation. Please feel free to reach out for a free consultation anytime at pipernichole@gmail.com or 804-356-6067.

We’re offering new 1-on-1 Adobe training sessions through the University of Richmond. We are also offering digital consultations and training for you and/or your business, please always feel free to reach out at phenriqu@richmond.edu. Photo Credit (below): University of Richmond.

DIGITAL CONSULTATIONS
FOR YOUR BUSINESS

Private Instruction | Digital/Online Presence
Location: University of Richmond, Jepson Hall

Sign up for digital consultations for your business ranging from reviewing your digital marketing, suggesting improvements to your website, evaluating your social media exposure, assessing your mobile presence and more. We cover how to improve the overall look of your digital presence, building your audience and more to address your business-specific needs. 

PRIVATE
DIGITAL INSTRUCTION

Private Instruction | Digital/Online Presence
Location: University of Richmond, Jepson Hall

This private, one-on-one session is designed to help with your computer questions, website needs, advertising and marketing training. The 3-hour, private consultation can focus on improving your existing advertising or website, or help you launch a new ad/marketing promotion or site.  Questions? Please email phenriqu@richmond.edu.

PROJECT HIGHLIGHTS

Sharing some recent happenings that have brought me much joy here in New York. Been working with businesses and advertising agencies here in the city doing digital consulting, marketing, advertising, design, web/mobile/app design and much more.

NYU CUSP SITE REDESIGN

Over the past several months, I have been working with New York University's Center for Urban Science and Progress (CUSP), to redesign their website. Had the greatest time testing out new technology, finding ways of showcasing faculty bios, SEO integration, learning about accessibility in web design, and much more. See our new site at cusp.nyu.edu. 

NYC MEDIA LAB

I absolutely loved working with the amazing team at the NYC Media Lab. Top notch innovative organization, that works with amazing media companies (Bloomberg, NBCUniversal, ESPN, Verizon, and much more), and area universities (Columbia, NYU, CUNY, Pratt, New School and more).

NYU SOCIAL MEDIA COMMUNITY MANAGEMENT COURSE

One of my favorite classes I love to teach,  "Social Media Content Creation," at NYU's School of Professional Studies, helps you learn creative approaches and resources for producing content. This course is open to the public. Email pnh5@nyu.edu. Click Here

BOOKS BY PIPER NICHOLE

Introducing a few titles. No greater love than a yellow notebook and some pencils.

THE EVERYTHING HOMEBUYING BOOK, 3rD EDITION

YOU DRIVE DOWN a beautiful road, gazing at the large homes with plush green lawns and sparkling lights inviting you inside for just a moment. Your car zips past and you can't help but wonder: How did they manage to get that house of their dreams? 

Welcome to the Everything Homebuying Book, 3rd Edition. This book brings together the nation's leading experts -- the National Association of Realtors® to Fair Isaac (the brains behind the credit scoring system) to the American Society of Home Inspectors, mortgage pros, and many more.  [Click Now]

THE FOR SALE BY OWNER HANDBOOK

Have you ever wanted to sell your own home? Jennifer Wake is banking $45,000 from selling her home solo. This nurse by night, For Sale By Owner by day, says, "It really paid off." 

The For Sale by Owner Handbook guides you step-by-step through the home-selling process. 

It features experts from "Trading Spaces," The Oprah Magazine, Los Angeles Times Magazine, Better Homes & Gardens, House Beautiful, DIY Network, "This Old House," NYU, UC-Berkeley, Yale and more to help you sell your home like a pro. Enjoy!  [Click Now]
 

BUYING A HOUSE ON A SHOESTRING

"Between us," David sighs heavily from a long day at work. 

I nod, leaning in closer. 

It took several months for David to find the house of his dreams. He worked out a few credit stumbles and he signed countless paperwork for his $200,000 mortgage. 

Featuring the nation's experts, this guide will carry you through the home-buying process. Featured on ABC Radio, WSJ, Washington Post's Reader Express, USA Radio Network & more.
[Click Now]